Overview
This section provides guides to common analysis use cases. They show how Motif can help with a wide range of practical business questions.
| Use Case | Description |
|---|---|
| Activation | Compute how long it takes users to start performing some action for the first time |
| Attribution | Compute last-touch attribution for specific outcomes |
| Behavioral segmentation | Segment users based on common behaviors |
| Churn analysis | Explore durations between user sessions and identify a practical churn gap cutoff |
| Conversion rate by segment | Measure conversion rates of custom user segments |
| Duration & sessionization | Compute durations between specific events and sessionize data based on time gaps between user activity |
| Event frequency/intensity | Count the number of times users perform certain actions within a specified span |
| Experiment analysis | Measure experiment effects on custom metrics and find where user behavior diverges between experiment groups |
| Opportunity sizing | Estimate potential impact of product optimization hypotheses |
| Outcome predictors | Identify patterns of user behavior, which predict specific outcomes |
| Retention | Measure a user's likelihood to return in subsequent periods |
| Root cause analysis | Identify a cause of a sudden change in a key metric |
| Weekly Active Users (WAUs) | Compute number of active users per time period |