Activation

info

View this example in Motif here.

This example identifies a pattern associated with activation (using the favorite feature twice) then looks at the time it takes users to get there.

Video

SOL query

// Match a pattern of signup, followed by adding a favorite twice, with any action between
match signup >> PreActivation()* >> FirstFavorite(favorites_add)? >> * >> SecondFavorite(favorites_add)?

Key steps

1. Align users on the signup event, followed by anything or nothing, followed by our activation, favorites_add, which is optional.

match signup >> * >> favorites_add?

2. Add a tag to label all events ahead of our activation.

match signup >> * >> FirstFavorite(favorites_add)? >> * >> SecondFavorite(favorite_add)?

3. Plot the duration from signup to favorites_add, binned and cumulated.